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In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
Lean startup is a new approach being adopted all over the world, changing the way companies are built and the way new products are launched.
serves as a practical guide to understanding economic and accounting procedures in companies, with an emphasis on the then system of social accounting in Yugoslavia.
The book is about responsibility, not just self-mentoring. Responsibility is a key component of self-mentoring. Let this book be your official "support" and "encourager".
Cultural policy is changing. Initially, it was concerned with ensuring financial support for institutions such as museums and galleries, arts and cultural values.
The textbook Banking and Financial Services Management provides an analysis of a wide range of financial services and institutions, whether they are among the giants or among smaller providers.