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From zero to millions in two years or less!
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
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Reveals how today's managers can avoid the million-dollar mistakes that many top executives continue to make despite their highly paid consultants and business-school wisdom
Marin Cerovac's book is a fundamental work that analyzes economic processes through the prism of Marxist theory, with special emphasis on the law of value, relations of production and distribution, and the role of the state in the economy.