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Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
The book deals with the economic development of Croatia at the beginning of the 21st century and analyzes the problems and opportunities of the Croatian economy after the transition from a socialist to a market system.
The manual provides a fundamental understanding of business organization in a company and serves as a practical tool for economists and managers, especially in the context of the economic system of the time.
Zašto je budućnost poslovanja u tome da se proda više stvari, a ne primjeraka?
The textbook covers the areas of business ethics and social responsibility excellently, and very usefully ends with a business case in which it leaves it up to the readers to open a discussion about it themselves and come up with solutions.
Pristupačan, ilustrirani uvod u kapitalizam – njegovu povijest, ključne ideje i utjecaj na svijet. Idealna za početnike i svakoga tko želi brzo shvatiti kako kapitalizam oblikuje ekonomiju, politiku i vrijednosti modernog svijeta.