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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.
This work deals with the themes of class struggle and different conceptions of social and economic development, providing insight into sociological and economic theories relevant to the time.
The book "Heroic Leadership" describes leadership principles inspired by Jesuit methods, emphasizing discipline, adaptability and vision as key elements of successful leadership.
Galbraith acknowledges the success of the market economy, but at the same time, according to him, this system is characterized by instability, inefficiency and social inequality. This is why he advocates that state interventionism to correct these market