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"Financial Markets and Institutions" by Frederic S. Mishkin and Stanley G. Eakins (2005 edition) provides a comprehensive overview of financial systems, exploring the role of financial markets, institutions, and instruments in the economy.
Contemporary sales is a top selling textbook that follows the changing market conditions as well as the increasing expectations of customers. The purpose of each new edition of Contemporary Sales is to make this textbook as practical and applicable as pos
With more than 900 million consumers, the African continent is one of the fastest growing markets.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.
Cultural policy is changing. Initially, it was concerned with ensuring financial support for institutions such as museums and galleries, arts and cultural values.