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This book is primarily intended for students of the Zagreb School of Economics and Management in the course Mathematics for Economists and Managers, but also for all other students who can find it excellent literature for their studies.
In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.
Lean startup is a new approach being adopted all over the world, changing the way companies are built and the way new products are launched.
Bill Aulet's 24-step book outlines a structured process for launching a successful startup. The author emphasizes understanding customers, testing assumptions, and systematically building a sustainable business model.
The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.