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The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
The manual provides a fundamental understanding of business organization in a company and serves as a practical tool for economists and managers, especially in the context of the economic system of the time.
A book by our distinguished economist and Olympian in which he deals with the economic aspect of the Olympic Games, in which he himself participated several times as an athlete and as a member of the official Croatian Olympic Committee delegation.
In the book, economist Jeffrey Sachs presents an optimistic plan for eliminating extreme poverty by 2025. He argues that this is feasible with political will, because world wealth is growing, and poverty is not fate, but the result of inefficient systems.
The textbook covers the areas of business ethics and social responsibility excellently, and very usefully ends with a business case in which it leaves it up to the readers to open a discussion about it themselves and come up with solutions.
The textbook Banking and Financial Services Management provides an analysis of a wide range of financial services and institutions, whether they are among the giants or among smaller providers.