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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.
In our supposed globalized economy, business entities are advised to do business across borders as if the whole world is flat and there are no things that make it different.
How to draw hidden resources from your personal and business networks.