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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
Introduction, organizational structure, organization of organizational structure elements, organizational dynamics, company as an object of organization, organization of business functions, presentation of company organization.
Marin Cerovac's book is a fundamental work that analyzes economic processes through the prism of Marxist theory, with special emphasis on the law of value, relations of production and distribution, and the role of the state in the economy.
The "Labor Law" is an important legal document that regulates labor relations and the rights of workers in Croatia.