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Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
Lean startup is a new approach being adopted all over the world, changing the way companies are built and the way new products are launched.
Social capital to success is a handy guide to success through building and using social capital.
A book by our distinguished economist and Olympian in which he deals with the economic aspect of the Olympic Games, in which he himself participated several times as an athlete and as a member of the official Croatian Olympic Committee delegation.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
The works of the best Croatian economists in the field of politics and economics of economic development in Croatia were presented.