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The book reveals the 7 principles by which Steve Jobs transformed Apple. Through practical examples, Gallo explains how passion, vision, innovation and simplicity lead to top business success.
This university textbook by Prof. Dr. Ivan Mandić systematically analyzes human resource management, personnel policy, and work organization within the context of the Yugoslav self-management system.
Will Davis' handbook guides would-be entrepreneurs through starting a business with minimal capital, offering concrete strategies for choosing an idea, analyzing the market, and starting a "mini-business" without much risk.
Filip Cvitic's practical entrepreneurial handbook offers concrete strategies and tools for branding, marketing and increasing product visibility and attracting customers in the modern market.
A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.
The book provides a systematic and chronological overview of the Nobel Prize laureates in Economics, with a special focus on the period from 1998 to 2020.