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The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
The purpose of this book is to combine theoretical discussions and institutional descriptions to provide insight into the operation of some of the world's major capital markets. It is intended for students, but it is written in an accessible way for a wid
Exploiting the optimal overseas opportunity.
The book "Strategic interviewing" deals with techniques and methods of effective interviewing in different contexts, including business, journalistic, research and forensic interviews.