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In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.
The book presents a range of issues and topics within the framework of corporate social responsibility, and mentions numerous problems and debates.
The book Reforms presents a short selection of the author's reflections on reforms and policies that can pull Croatia out of the crisis and place it in the place it deserves in the modern world.
The manual provides a fundamental understanding of business organization in a company and serves as a practical tool for economists and managers, especially in the context of the economic system of the time.
"International Accounting Standards" are a professional work that addresses the rules and principles of financial reporting accepted in international business practice.