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What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Cultural policy is changing. Initially, it was concerned with ensuring financial support for institutions such as museums and galleries, arts and cultural values.
The book deals with the economic development of Croatia at the beginning of the 21st century and analyzes the problems and opportunities of the Croatian economy after the transition from a socialist to a market system.
Payment methods and methods and types of payment insurance.
The textbook covers the areas of business ethics and social responsibility excellently, and very usefully ends with a business case in which it leaves it up to the readers to open a discussion about it themselves and come up with solutions.