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The manual provides seven key principles for effective management of people and organizations. Brajša emphasizes the importance of communication, interpersonal relations and personal maturity of managers in achieving success.
Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
This university textbook by Prof. Dr. Ivan Mandić systematically analyzes human resource management, personnel policy, and work organization within the context of the Yugoslav self-management system.
In The Good Society: A Humane Plan, distinguished economist John Kenneth Galbraith proposes a radical vision of a more just society that subordinates economic growth to the well-being and dignity of all citizens.
Filip Cvitic's practical entrepreneurial handbook offers concrete strategies and tools for branding, marketing and increasing product visibility and attracting customers in the modern market.
Will Davis' handbook guides would-be entrepreneurs through starting a business with minimal capital, offering concrete strategies for choosing an idea, analyzing the market, and starting a "mini-business" without much risk.