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The secret to the success of the world's leading managers
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
Why do 1% of the world's population own 40% of the wealth? Why do education systems around the world produce unhappy, poorly educated children? Why is there hunger?
The Fundamentals of Corporate Finance book explains the key financial concepts and tools needed to make business decisions, including capital management, investment appraisal, and risk analysis.
Reveals how today's managers can avoid the million-dollar mistakes that many top executives continue to make despite their highly paid consultants and business-school wisdom