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The textbook covers the areas of business ethics and social responsibility excellently, and very usefully ends with a business case in which it leaves it up to the readers to open a discussion about it themselves and come up with solutions.
Why is the future of business in selling more things, not copies?
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
The works of the best Croatian economists in the field of politics and economics of economic development in Croatia were presented.
This superb book, with an international focus, covers important and contemporary issues within management accounting and cost accounting.
The textbook Banking and Financial Services Management provides an analysis of a wide range of financial services and institutions, whether they are among the giants or among smaller providers.