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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Ilić considers how the satisfaction of one's own needs represents the meaning and condition of human existence.
In our supposed globalized economy, business entities are advised to do business across borders as if the whole world is flat and there are no things that make it different.
How to draw hidden resources from your personal and business networks.
The new, revised and updated edition of the English-Croatian and Croatian-English business dictionary in two volumes is valuable to business people, at a time of almost daily new economic terms that accompany numerous changes in business theory and practi