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Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.
This book includes an analysis of economic cooperation between different countries, trade, investment, monetary policy and other aspects of the international economy.
The book deals with the concept of administration and its meaning in contemporary society. It studies the development, role, types and models of administration.
Management challenges in the XXI century. century is a book that strives to provide the reader with a current insight into today's entire business environment, into the ideas, skills and power that the job of managers and executives provides.
An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.