Nema primjeraka u ponudi
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The manual provides seven key principles for effective management of people and organizations. Brajša emphasizes the importance of communication, interpersonal relations and personal maturity of managers in achieving success.
This university textbook by Prof. Dr. Ivan Mandić systematically analyzes human resource management, personnel policy, and work organization within the context of the Yugoslav self-management system.
A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.
Filip Cvitic's practical entrepreneurial handbook offers concrete strategies and tools for branding, marketing and increasing product visibility and attracting customers in the modern market.
Stručni priručnik o primjeni marketinških načela u malim i srednjim poduzećima, s naglaskom na istraživanje tržišta, ponašanje potrošača, konkurentnost, brendiranje i razvoj poslovnih strategija.
Sveobuhvatni vodič i sveučilišni udžbenik o vanjskoj trgovini koji detaljno objašnjava međunarodno poslovanje, ugovaranje, carinske procedure, logistiku te instrumente plaćanja s inozemstvom.