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The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
Direktni marketing svakako predstavlja jednu od najdinamičnijih oblasti marketinga, koja je tokom svog razvoja menjala i tehnike i alate delovanja.
Procena učinka je ključna za pošteno nagrađivanje zaposlenih. To uključuje procenu radnih zadataka, kompetencija i doprinosa svakog zaposlenog.
Ovo je prvi, zaista globalni, dubinski pogled na ogromne efekte demografskog pada i šta to znači za zapošljavanje, investicije, razvoj novih poslova, marketing i mapu svetske ekonomske moći.
Translation of the tenth American edition of the book, which has been enriched with many new information related to contemporary ideas, techniques and characteristics of management.
In the book, economist Jeffrey Sachs presents an optimistic plan for eliminating extreme poverty by 2025. He argues that this is feasible with political will, because world wealth is growing, and poverty is not fate, but the result of inefficient systems.