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Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.
The world-renowned textbook, simply called Accounting, was conceived and written to introduce students and businessmen to the world of accounting, which is one of the main languages of business today.
Rudolf Bićanić, a long-time professor of economics at the Faculty of Law in Zagreb, occupies a significant place in Croatian science with his pedagogical and scientific work.