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The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
The book is one of the most important university sociology textbooks in Croatia and the former Yugoslavia. The work has gone through numerous editions, including the 18th edition in 1990, and has served as a fundamental textbook for generations of studen
Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.