Kevin Lane Keller

Titles in our offer

Marketing and propaganda • Economy • Management

Upravljanje marketingom

Philip Kotler, Kevin Lane Keller, Maja Martinović

Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.

Mate d.o.o, 2014.

Croatian. Latin alphabet. Hardcover.

39.97 €

Društvene nauke • Marketing i propaganda • Ekonomija • Menadžment

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

„Upravljanje marketingom“ (12. izdanje, 2008) Filipa Kotlera i Kevina Lejna Kelera jedno je od najuticajnijih dela u oblasti marketinga.

Mate d.o.o, 2008.

Croatian. Latin alphabet. Hardcover.

23.10 €