Upravljanje marketingom, 12. izdanje
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
The book provides a comprehensive overview of marketing concepts, strategies, and tools that help companies build strong brands and achieve competitive advantage. The authors emphasize the importance of market research, segmentation, targeted advertising, and product positioning. They also cover digital marketing, CRM, consumer behavior, and marketing innovation. This book offers practical guidance and real-world examples from the business world, making it a key resource for students, managers, and marketing professionals.
Original title
Marketing management, 12th edition
Translation
Ivanka Rajh, Gordana Kosanović Juričević, Nikolina Parlov, Marija Zovko, Josip Hrgović, Ivana Tuđman, Emil Heršak, Mato Njavro, Marina Kuzmić
Editor
Đuro Njavro
Dimensions
27 x 21 cm
Pages
764
Publisher
Mate d.o.o, Zagreb, 2008.
Latin alphabet. Hardcover.
Language: Croatian.
One copy is available
Condition:New
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