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A book by a famous Croatian sociologist in the field of psychology and art.
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"Statistics for Business and Economics" (Sixth Edition, 2010) by Paul Newbold, William L. Carlson, and Betty Thorne provides a thorough understanding of statistical methods applicable to business and economics.
Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.