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Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
Good money management is a key component of a company's success.
How to increase traffic by 30 percent in two months? How to double traffic in six months?
This book is primarily intended for students of the Zagreb School of Economics and Management in the course Mathematics for Economists and Managers, but also for all other students who can find it excellent literature for their studies.
The textbook Banking and Financial Services Management provides an analysis of a wide range of financial services and institutions, whether they are among the giants or among smaller providers.
The textbook covers the areas of business ethics and social responsibility excellently, and very usefully ends with a business case in which it leaves it up to the readers to open a discussion about it themselves and come up with solutions.