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The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
The author of the book has many years of scientific teaching and development research experience in the field of biomedical engineering.
Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.
The book represents a fundamental work in the field of administrative science in Croatia. The author innovatively approached administration as an independent scientific discipline, thereby laying the foundations for its academic study and institutionaliz
"Medical Genetics" by Ljiljana Zergollern is a scientific and educational work that addresses the basic concepts of genetics in medicine and their application in the understanding, diagnosis, and prevention of hereditary diseases.
The book The Law on Basic Ownership Relations, edited by M. Žuvela, is a classic commentary on the Law on Basic Ownership Relations (ZOVO) from 1980 (Official Gazette of the SFRY, No. 6/80), with 88 articles.