Poslovna organizacija (drugo izmijenjeno i dopunjeno izdanje)
Pere Sikavica, Mijo Novak
Introduction, organizational structure, organization of organizational structure elements, organizational dynamics, company as an object of organization, organization of business functions, presentation of company organization.
This book stands out for its content, the way the material is processed, the clarity of the presentation of the point of view and the logical consideration of the topics.
Informator, 1988.
Croatian. Latin alphabet. Paperback.
5.82 €
Economy • Sociology • Manuals and guides
An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.
Icon Books, 2013.
English. Latin alphabet. Paperback.
6.32 €
Economy • Marketing and propaganda • Management
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
In her most provocative book yet, Naomi Klein, author of the influential bestsellers "No Logo" and "The Shock Doctrine," explores the greatest threat humanity has ever faced: the war that the existing economic model is waging against life on Earth.
V.B.Z, 2015.
Croatian. Latin alphabet. Paperback.
11.48 €
Economy • Marketing and propaganda • Management • Sociology • University textbooks
Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.