Kako napraviti plan marketinga : za vaše poduzeće, proizvode i usluge

Započnite vlastiti biznis s manje od 1000 USD

Will Davis' handbook guides would-be entrepreneurs through starting a business with minimal capital, offering concrete strategies for choosing an idea, analyzing the market, and starting a "mini-business" without much risk.

Dobro društvo: Humani plan

In The Good Society: A Humane Plan, distinguished economist John Kenneth Galbraith proposes a radical vision of a more just society that subordinates economic growth to the well-being and dignity of all citizens.

Marketing-komuniciranje

A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.

Inovativno3 poduzetništvo: za studente, inovativne poduzetnike i poduzetne znanstvenike

The book functions on several levels - as a manual for students and future entrepreneurs, as an aid in finding answers to questions that can enable or facilitate the development of a globally successful high-tech project.

The Warren Buffett Way: Third edition

Marketing malih i srednjih poduzeća

Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.