Menadžment komercijalnih banaka

Kraj siromaštva: Ekonomske mogućnosti našeg doba

In the book, economist Jeffrey Sachs presents an optimistic plan for eliminating extreme poverty by 2025. He argues that this is feasible with political will, because world wealth is growing, and poverty is not fate, but the result of inefficient systems.

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Mali brod na olujnom moru

The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Poreklo porodice, privatne svojine i države

Redefiniranje globalne strategije

In our supposed globalized economy, business entities are advised to do business across borders as if the whole world is flat and there are no things that make it different.