Treptaj: moć mišljenja bez mišljenja

After shaking the world public with a revolutionary theory about social turning points, Malcolm Gladwell this time deals with moments in which we know something, without even knowing how we know it. A firefighter knows in a split second when he has to get out of a burning building. The police officer immediately assesses how he will react in a confrontation with a criminal. Knowing such a way of thinking without thinking opens up a completely new understanding of the world in which we live. In this book, Malcolm Gladwell shows how the power of instant cognition can help us reshape our own lives, interpersonal relationships, the way we spend, create, communicate and do business, and ultimately - to make our society better. When you meet someone for the first time, or walk into a house you may be buying for the first time, or read the first few sentences of a book, your mind takes about two seconds to jump to a series of conclusions. Blink is a book about those two seconds.