Sveučilišni udžbenici • Ekonomija

Nova globalna pozornica

Name: Nova globalna pozornica
Price: 6.5 EUR
Availability: InStock

Kenichi Ohmae

Živimo u premreženom i međuovisnom svijetu, ujedinjenom u globalnoj ekonomiji koja je oslabila granice i prekogranična savezništva, koji je jedini način preživljavanja kompanija.

U Novoj globalnoj pozornici Kenichi Ohmae otkriva postglobalizirani svijet i sve što će biti potrebno da se u njemu uspije kao kompanija, nacija ili kao pojedinac. Na radikalan način novi svijet se uzdiže iz pepela jučerašnjeg ekonomskoh svijeta temeljenog na nacionalnim državama. Da biste uspjeli, morate nastupiti na globalnoj pozornici, upravljajući novim pokretačima moći i napretka. Ova knjiga ujedno će nam pokazati zašto jučerašnje ekonomske teorije propadaju i što pokreće ekonomiju postmodernog svijeta.

Kratki sadržaj:

Pozornica: Svjetska turneja, Premijera, Kraj ekonomije Smjerovi na pozornici: Kreatori igre, Platforme napretka, Lutajući naokolo, Kidanje lanca Scenarij: Reinvencija vlasti, Tržište budućnosti, Nova pozornica, Postscriptum

Dimensions

23 x 15 cm

Pages

306

Publisher

Mate d.o.o, Zagreb, 2007.

Latin alphabet. Hardcover.

Language: Croatian.

One copy is available

Condition:New

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