Univerzitetski udžbenici • Ekonomija

Nova globalna pozornica

Name: Nova globalna pozornica
Price: 6.5 EUR
Availability: InStock

Kenichi Ohmae

Živimo u umreženom i međuzavisnom svetu, ujedinjeni u globalnoj ekonomiji koja je oslabila granice i prekogranične saveze, što je jedini način da kompanije opstanu.

U Novoj globalnoj sceni, Keniči Ohmae otkriva postglobalizovani svet i sve što je potrebno da u njemu uspe kao kompanija, nacija ili kao pojedinac. Na radikalan način, novi svet se diže iz pepela jučerašnjeg ekonomskog sveta zasnovanog na nacionalnim državama. Da biste uspeli, morate da nastupate na globalnoj sceni, upravljajući novim motorima moći i napretka. Ova knjiga će nam takođe pokazati zašto jučerašnje ekonomske teorije propadaju i šta pokreće ekonomiju postmodernog sveta.

Kratak sadržaj:

Scena: Svetska turneja, Premijera, Kraj ekonomije Smernice: Kreatori igara, Platforme za napredak, Lutanje uokolo, Razbijači lanaca Scenario: Reinvention of Government, Market of the Future, Nev Stage, Postscript

Dimensions

23 x 15 cm

Pages

306

Publisher

Mate d.o.o, Zagreb, 2007.

Latin alphabet. Hardcover.

Language: Croatian.

One copy is available

Condition:New

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