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The book is the third part of a series of textbooks intended for students of architecture and civil engineering.
For students of architecture, civil engineering, fine and applied arts.
The book represents a fundamental work in the field of administrative science in Croatia. The author innovatively approached administration as an independent scientific discipline, thereby laying the foundations for its academic study and institutionaliz
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
The collection is structured to support learning through practical examples, with an emphasis on understanding fundamental principles and preparing for exams.