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The book is intended for students of higher and higher business schools, entrepreneurs, managers, but as a useful material it is also recommended for professors of economics subjects in secondary schools.
Lectures for economics students.
The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
K. Blanchard and S. Bowles, authors of the New York Times business bestseller redRaving Fans, are back with the book Gung Ho.!
Second amended edition.
This book should be read as an attempt to approach a science about which we all know something, but which we certainly do not know enough about. (D. Škiljan)