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Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
This major handbook, edited by Zlatko Livojević and Cvjetan Bojčić, provides a comprehensive overview of the biology, farming, protection, and processing technology of freshwater fish.
Ljubiša Lazarević's university textbook *Psychological Foundations of Physical Culture* (1987) analyzes psychological processes, motivation, motor learning, and personality development in sport and physical culture.
The pioneering veterinary textbook by Prof. Dr. Eduard Prybil, dating from 1947, presents a comprehensive and detailed account of the pathology of parturition, obstetrics, and veterinary gynecology in domestic animals.
The ethical-pedagogical study of academician Ante Vukasović explores the interrelationship of morality, education and the development of human personality, emphasizing the importance of general human and ethical values in the development of society.
A seminal work of Yugoslav and Croatian penal scholarship that systematically, thoroughly, and analytically expounds the general part of criminal law, fundamental principles, concepts, and criminal liability.