Rukovođenje na višoj razini

"Leading at a Higher Level" by Ken Blanchard and his associates provides guidelines for increasing effectiveness through situational leadership techniques, setting clear goals and visions, and turning customers into loyal followers. Based on more than 30 years of experience, the book introduces the concept of the "triple balance sheet," balancing financial performance, customer satisfaction, and employee development for sustainable success. It emphasizes the importance of exceptional customer service in creating loyalty and business growth, and provides practical tools for developing effective leadership. Enriched with real-life examples, such as the practices of Southwest Airlines, the book is a valuable resource for improving leadership skills and achieving business excellence.