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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.
Management challenges in the XXI century. century is a book that strives to provide the reader with a current insight into today's entire business environment, into the ideas, skills and power that the job of managers and executives provides.
In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.
From zero to millions in two years or less!
Performance evaluation is key to fairly rewarding employees. This includes assessing the work tasks, competencies and contributions of each employee.