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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Marin Cerovac's book is a fundamental work that analyzes economic processes through the prism of Marxist theory, with special emphasis on the law of value, relations of production and distribution, and the role of the state in the economy.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.
The book "Heroic Leadership" describes leadership principles inspired by Jesuit methods, emphasizing discipline, adaptability and vision as key elements of successful leadership.
In this book, world-renowned consultant and presenter Jerry Weissman talks about how to connect with the most difficult and demanding audiences and inspire them to action.