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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.
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Management challenges in the XXI century. century is a book that strives to provide the reader with a current insight into today's entire business environment, into the ideas, skills and power that the job of managers and executives provides.
In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.
Marin Cerovac's book is a fundamental work that analyzes economic processes through the prism of Marxist theory, with special emphasis on the law of value, relations of production and distribution, and the role of the state in the economy.