
Socijalna psihologija
Psychology of employees, managers, business owners! Discover the essence of human thinking!
The fourth edition of a comprehensive and very popular social psychology textbook in the USA, which, unlike most similar texts, fosters a "storytelling" approach, often trying to bring very complex material closer to students while making it exciting and entertaining. The authors describe in a natural sequence how theories inspire research, why and how this research is conducted, and what impact it has on everyday life. Thus, the reader can gain a clear idea of what social psychology is and how it helps us in everyday life.
Summary:
- Introduction and methodology of social psychology
- Social cognition and perception
- Self-concept: how we know ourselves
- Self-justification and the need to maintain self-esteem
- Attitudes and attitude change; conformity
- Group processes: influence in social groups
- Interpersonal attraction: from first impressions to close relationships
- Prosocial behavior: why do people help?
- Aggression: why do we hurt others?
- Prejudices: how they arise and how to reduce them
One copy is available
- Underlined with pen/felt pen