Socijalna psihologija
Psychology of employees, managers, business owners! Discover the essence of human thinking!
The fourth edition of a comprehensive and very popular social psychology textbook in the USA, which, unlike most similar texts, fosters a "storytelling" approach, often trying to bring very complex material closer to students while making it exciting and entertaining. The authors describe in a natural sequence how theories inspire research, why and how this research is conducted, and what impact it has on everyday life. Thus, the reader can gain a clear idea of what social psychology is and how it helps us in everyday life.
Summary:
- Introduction and methodology of social psychology
- Social cognition and perception
- Self-concept: how we know ourselves
- Self-justification and the need to maintain self-esteem
- Attitudes and attitude change; conformity
- Group processes: influence in social groups
- Interpersonal attraction: from first impressions to close relationships
- Prosocial behavior: why do people help?
- Aggression: why do we hurt others?
- Prejudices: how they arise and how to reduce them
Original title
Social psycology
Translation
Renata Franc, Željka Kamenov, Marija Šakić
Editor
Đuro Njavro
Dimensions
25 x 20 cm
Pages
725
Publisher
Mate d.o.o, Zagreb, 2005.
Latin alphabet. Hardcover.
Language: Croatian.
ISBN
978-9-53246-003-2
No copies available
The last copy was sold recently.
