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Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
Zašto je budućnost poslovanja u tome da se proda više stvari, a ne primjeraka?
Pristupačan, ilustrirani uvod u kapitalizam – njegovu povijest, ključne ideje i utjecaj na svijet. Idealna za početnike i svakoga tko želi brzo shvatiti kako kapitalizam oblikuje ekonomiju, politiku i vrijednosti modernog svijeta.
The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.
"Fundamentals of Political Economy" (1989) by Adolf Dragičević is a book that systematically presents the basic concepts and principles of political economy, with an emphasis on the then dominant Marxist approach.
The book presents a range of issues and topics within the framework of corporate social responsibility, and mentions numerous problems and debates.