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Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.
From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making.
The book functions on several levels - as a manual for students and future entrepreneurs, as an aid in finding answers to questions that can enable or facilitate the development of a globally successful high-tech project.