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Perfect for introductory financial management courses, professional exams, and as a reference for those who practice finance.
Bill Aulet's 24-step book outlines a structured process for launching a successful startup. The author emphasizes understanding customers, testing assumptions, and systematically building a sustainable business model.
This superb book, with an international focus, covers important and contemporary issues within management accounting and cost accounting.
Why is the future of business in selling more things, not copies?
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.