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Why is the future of business in selling more things, not copies?
serves as a practical guide to understanding economic and accounting procedures in companies, with an emphasis on the then system of social accounting in Yugoslavia.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Cultural policy is changing. Initially, it was concerned with ensuring financial support for institutions such as museums and galleries, arts and cultural values.
The author shows how companies should keep business books and prepare financial statements according to internationally accepted rules.
"International Accounting Standards" are a professional work that addresses the rules and principles of financial reporting accepted in international business practice.