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The textbook is organized into five chapters: Education - education - teaching; Purpose, goals and tasks of education and teaching; Content and organizational basis of teaching; The course of the teaching process and evaluation of education.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
The book Higher Mathematics is a classic higher mathematics textbook for students of technical and natural sciences, written by the prominent Croatian mathematician Danilo Blanuša.
The book The Law on Basic Ownership Relations, edited by M. Žuvela, is a classic commentary on the Law on Basic Ownership Relations (ZOVO) from 1980 (Official Gazette of the SFRY, No. 6/80), with 88 articles.
The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.