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In the book, Todorov examines the relationship between the production of discourse (rhetoric) and its interpretation (hermeneutics), focusing on verbal symbolism – the phenomenon of indirect meaning that builds on direct, literal meaning.
Jonathan Culler, an American literary and structuralist theorist, presents Ferdinand de Saussure in this classic study as the father of modern linguistics – a thinker who, along with Freud and Durkheim, revolutionized the study of man and society.
In Culture and Communication, Edmund Leach explores social relations through language, rituals, and symbols. He connects anthropology with communication theory, showing culture as a system of meaning that shapes human behavior.
