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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Ilić considers how the satisfaction of one's own needs represents the meaning and condition of human existence.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
The book explores the economic development of Osijek after the Croatian-Hungarian Settlement until the end of World War I. Osijek, as an important center of Slavonia, experienced a significant economic boom thanks to its location on the Drava River and th
"Financial Markets and Institutions" by Frederic S. Mishkin and Stanley G. Eakins (2005 edition) provides a comprehensive overview of financial systems, exploring the role of financial markets, institutions, and instruments in the economy.
The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.