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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The world-renowned textbook, simply called Accounting, was conceived and written to introduce students and businessmen to the world of accounting, which is one of the main languages of business today.
U našoj se pretpostavljenoj globaliziranoj ekonomiji poslovnim subjektima savjetuje da posluju prekogranično kao da je cijeli svijet ravan i kao da ne postoje stvari koje ga čine različitim.
K. Blanchard and S. Bowles, authors of the New York Times business bestseller redRaving Fans, are back with the book Gung Ho.!
A book that opens new horizons of thought by combining economics, sociology, cultural theory and politics.