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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The book explores the role of foreign capital in the development of underdeveloped countries. This book studies experiences from Asia and analyzes how foreign capital can contribute to economic progress.
In her most provocative book yet, Naomi Klein, author of the influential bestsellers "No Logo" and "The Shock Doctrine," explores the greatest threat humanity has ever faced: the war that the existing economic model is waging against life on Earth.
K. Blanchard and S. Bowles, authors of the New York Times business bestseller redRaving Fans, are back with the book Gung Ho.!
Thinking, fast and slow is a monumental work by the famous Nobel laureate and one of the world's most important psychologists. Thinking, fast and slow will change the way we are used to thinking about thinking.
How to draw hidden resources from your personal and business networks.