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Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
This university textbook covers in detail the basic concepts, functions and practices of banking, with an emphasis on commercial (business) banking in the context of the modern financial system.
Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.
The third book in the series, Don't Care About Small Things at Work, continues the successful series and offers a hundred new tips on how to reduce the level of stress, this time, related to the workplace.
An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.