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From zero to millions in two years or less!
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
Frederic Bastiat explores the fundamental principles of law and its impact on society. With incisive clarity, he unveils the true purpose of law as a defender of individual rights and a safeguard against injustice.
The purpose of this book is to combine theoretical discussions and institutional descriptions to provide insight into the operation of some of the world's major capital markets. It is intended for students, but it is written in an accessible way for a wid
The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.