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Alzheimer's disease, an incurable progressive memory disorder and a real public health scourge of the near future, is the main character of this very readable and comprehensibly written book.
The book contains three Latin reports by the Croatian Jesuit, nobleman and explorer Ivan Rattkay (Ratkaj, 1647–1683), born in Ptuj (today Slovenia), sent to the provincial of the Austro-Czech Jesuit province from the mission in northern Mexico.
This work is a psychological-sociological treatise, which studies that level of human consciousness, which, according to Lévy-Bruhl, precedes the consciousness of today's European.
The book has become a classic because it accurately describes the world of Amazon, Uber, Netflix, and TikTok thirty years in advance. Ritzer does not curse fast food, but warns that if the whole of society turns into McDonald’s, we will remain full but hu
''Creative Industries'' is a bold collection of essays that charts the tumultuous revolution that is transforming the production, consumption, and understanding of culture in an era of all-connections.
The author used various research methods, such as field work, interviews with local residents, study of written sources and other relevant materials.