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The holistic approach advocated by the author avoids the false assumption that success is determined by what happens at the negotiating table.
Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
This inspiring allegorical story presents ten ancient scrolls containing timeless principles of success, guiding the reader toward personal growth, true wealth, wisdom, and inner fulfillment.
"Science of Finances" by Hamid Filipović, edition from 1965, is a university textbook in the field of public finance and financial theory, used at economics and law faculties in the former Yugoslavia.
A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.
In The Good Society: A Humane Plan, distinguished economist John Kenneth Galbraith proposes a radical vision of a more just society that subordinates economic growth to the well-being and dignity of all citizens.