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The book reveals the 7 principles by which Steve Jobs transformed Apple. Through practical examples, Gallo explains how passion, vision, innovation and simplicity lead to top business success.
A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.
A 1996 professional handbook, edited by Ferdo Spajić, provides the complete text, as well as explanations and the application of the new Value Added Tax Act, in the context of Croatia’s transition to a VAT system.
Filip Cvitic's practical entrepreneurial handbook offers concrete strategies and tools for branding, marketing and increasing product visibility and attracting customers in the modern market.
In The Good Society: A Humane Plan, distinguished economist John Kenneth Galbraith proposes a radical vision of a more just society that subordinates economic growth to the well-being and dignity of all citizens.
Sveobuhvatni vodič i sveučilišni udžbenik o vanjskoj trgovini koji detaljno objašnjava međunarodno poslovanje, ugovaranje, carinske procedure, logistiku te instrumente plaćanja s inozemstvom.