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An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
This book shows that throughout history people who have lived in small states, where political leaders are accessible rather than remote, are happier, more peaceful, more creative and more prosperous.
How to organize finances in just one month.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.