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Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
The world-renowned textbook, simply called Accounting, was conceived and written to introduce students and businessmen to the world of accounting, which is one of the main languages of business today.
