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Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
The new, revised and updated edition of the English-Croatian and Croatian-English business dictionary in two volumes is valuable to business people, at a time of almost daily new economic terms that accompany numerous changes in business theory and practi
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
"War on Hunger" by Vladimir Paleček, published in 1979, is a literary work that explores the causes and consequences of global hunger and proposes possible solutions to this serious problem.