One copy is available
Are you interested in another book? You can search the offer using our search engine or browse books by category.
The only book on the market that addresses operations and supply chain management. It provides an innovative approach to services and integration of modern supply chain management.
Perfect for introductory financial management courses, professional exams, and as a reference for those who practice finance.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
Why is the future of business in selling more things, not copies?
The textbook covers the areas of business ethics and social responsibility excellently, and very usefully ends with a business case in which it leaves it up to the readers to open a discussion about it themselves and come up with solutions.