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One copy is available

One copy is available
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Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.
For the first time on the Croatian market, in accordance with world trends, this book dedicated to business ethics and social-corporate business responsibility was published.
Ilić considers how the satisfaction of one's own needs represents the meaning and condition of human existence.
We live in a networked and interdependent world, united in a global economy that has weakened borders and cross-border alliances, which is the only way for companies to survive.
In the monograph, the leading author looks for new ways of organizing that will shape the possibilities of effective and successful satisfaction of common needs at the social level in the future.