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The textbook covers the areas of business ethics and social responsibility excellently, and very usefully ends with a business case in which it leaves it up to the readers to open a discussion about it themselves and come up with solutions.
In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
The book "Monetary and Credit Policy" is a major work of economic literature in this region, used for decades as a basic university textbook.
Perfect for introductory financial management courses, professional exams, and as a reference for those who practice finance.
Are you sure that the interested party perceives your message the way you envisioned it? No other skill will help you in your career in so many different ways than communication skills.
An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.