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The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.
The textbook covers the areas of business ethics and social responsibility excellently, and very usefully ends with a business case in which it leaves it up to the readers to open a discussion about it themselves and come up with solutions.
Payment methods and methods and types of payment insurance.
The only book on the market that addresses operations and supply chain management. It provides an innovative approach to services and integration of modern supply chain management.
serves as a practical guide to understanding economic and accounting procedures in companies, with an emphasis on the then system of social accounting in Yugoslavia.