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The comprehensive manual is intended for small and medium-sized entrepreneurs, and is specially adapted to the Croatian business world.
The trade framework in 1997 was marked by the entry into force of the first comprehensive Trade Act (as of January 1, 1997), which established clear rules for conducting trade activities and market conditions.
Will Davis' handbook guides would-be entrepreneurs through starting a business with minimal capital, offering concrete strategies for choosing an idea, analyzing the market, and starting a "mini-business" without much risk.
The holistic approach advocated by the author avoids the false assumption that success is determined by what happens at the negotiating table.
The book provides a systematic and chronological overview of the Nobel Prize laureates in Economics, with a special focus on the period from 1998 to 2020.