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Why is the future of business in selling more things, not copies?
Bill Aulet's 24-step book outlines a structured process for launching a successful startup. The author emphasizes understanding customers, testing assumptions, and systematically building a sustainable business model.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
The textbook covers the areas of business ethics and social responsibility excellently, and very usefully ends with a business case in which it leaves it up to the readers to open a discussion about it themselves and come up with solutions.
After A Brief History of the Future, Jacques Attali writes a brief history of the present, dissecting the reasons that led to the first global financial crisis, the ways in which it manifests itself, and possible perspectives for the future.
This superb book, with an international focus, covers important and contemporary issues within management accounting and cost accounting.