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This book is intended for undergraduate students to help them acquire the fundamental theoretical knowledge of market research that is undoubtedly necessary today.
Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.
The book systematically addresses fundamental issues of social planning, explaining how and why planning is done, who plans, and what the relationships are between different social actors in the planning process.
"War on Hunger" by Vladimir Paleček, published in 1979, is a literary work that explores the causes and consequences of global hunger and proposes possible solutions to this serious problem.
The secret to the success of the world's leading managers
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business