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In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The world-renowned textbook, simply called Accounting, was conceived and written to introduce students and businessmen to the world of accounting, which is one of the main languages of business today.
In our supposed globalized economy, business entities are advised to do business across borders as if the whole world is flat and there are no things that make it different.