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"Marketing Fundamentals" (2006) by Philip Kotler, Veronica Wong, John Saunders, and Gary Armstrong is one of the most influential books on marketing.
It presents a collection of papers that analyzes the role and challenges of the family within the then Yugoslav society based on self-government.
The book is one of the classic works in the field of business finance and accounting, which had a significant influence on the development of the theory and practice of financial statement analysis, especially the balance sheet of a company.
This book includes an analysis of economic cooperation between different countries, trade, investment, monetary policy and other aspects of the international economy.