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Reveals how today's managers can avoid the million-dollar mistakes that many top executives continue to make despite their highly paid consultants and business-school wisdom
Translation of the tenth American edition of the book, which has been enriched with many new information related to contemporary ideas, techniques and characteristics of management.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The book deals with the concept of administration and its meaning in contemporary society. It studies the development, role, types and models of administration.
The most important lesson from the book "Foreign trade - how to do business abroad" is the understanding of international trade customs, terms and rules.
Technocracy Record Book