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Istraživanje tržišta već je desecima godina prisutno kao aktivnost koja pomaže u poslovnom odlučivanju. Razumijevanje i primjena istraživanja tržišta postali su važnom i ozbiljnom sastavnicom poslovanja.
Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.
In Public-Private Partnerships, Policy Principles and Financing, E. R. Yescombe focuses on practical concepts, issues and techniques.
The Fundamentals of Corporate Finance book explains the key financial concepts and tools needed to make business decisions, including capital management, investment appraisal, and risk analysis.