Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Basing his book on research, the author explains how the network generation is shaping the world, why it is important to understand it, and how to "harvest" the great benefits it can provide.
A collection of sharp and topical essays on the social, economic and moral problems of the interwar period, with an emphasis on the crisis of capitalism, social injustice and the position of man in modern society.
Matica hrvatska, 1937.
Croatian. Latin alphabet. Hardcover.
9.54 €
Politicology • Security and military strategy • Sociology • History of the Balkans
Tanasković analyzes neo-Ottomanism as a political and cultural strategy of modern Turkey, aimed at strengthening regional influence through the historical legacy of the Ottoman Empire, combining diplomacy, economics, and soft power.
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.