Medijska pismenost
James Potter begins his study on media literacy by stating that most people today allow the media to program their habits and way of looking at the world.
A low level of media literacy provides access to the message, but not protection from the subtle yet constant shaping of our perceptions of life. Climbing to higher levels of media literacy gives people the opportunity not only to gradually undo media definitions and erase those 'lines of data' that the media have programmed into our minds, but also to replace them with their own ideas. This book shows what it means to work at a higher level of media literacy, and thereby gain the power to use the media to achieve our own goals. The author offers guidance on distinguishing between the real world and the media world, and enables readers to become responsible audiences. Media Literacy is a valuable read for students, but also for the general public.
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