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On the occasion of the celebration of the 400th anniversary of its founding (1604 - 2004)
The book provides a comprehensive overview of marketing strategies and tools adapted to the specifics of the hospitality and tourism industry, with a focus on creating value for guests and achieving competitive advantage.
Through many color photos accompanied by text, you can see and learn about the history of the wonderful city of Rome.
It is a revised and updated edition of the book that was first published in 1972, after the "Croatian Spring".