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Univerzalna načela dizajna

This unique handbook provides 100 ways you can increase utility, influence perception, increase appeal, make better design decisions, and teach design.

Upravljanje marketingom, 12. izdanje

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

Upravljanje pomoću misija

This book deals with management by missions (MBM), the main idea of ​​which is the distribution of corporate missions and goals to all levels of the company.

Upravljanje proizvodnjom (četvrto izdanje)

"Manufacturing Management" (Fourth Edition) - Roger G. Schroeder provides a thorough overview of the key aspects of manufacturing management.

Utjecaj: Znanost i praksa

A translation of Cialdini's cult book, in which he uses an attractive style, yet supported by interviews, quotes, and systematic personal observations, to bring the principles on which social influence is based closer to a wider, but also more professiona

Uvod u poslovnu etiku i korporacijsku društvenu odgovornost

For the first time on the Croatian market, in accordance with world trends, this book dedicated to business ethics and social-corporate business responsibility was published.

Vatrene kugle - slučaj meteorske opasnosti

Veliki val

How to win in the world of new social technologies.