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Titles in our offer
Suvremena prodaja: stvaranje vrijednosti za kupca
Contemporary sales is a top selling textbook that follows the changing market conditions as well as the increasing expectations of customers. The purpose of each new edition of Contemporary Sales is to make this textbook as practical and applicable as pos
Tajna čarobnog napitka: Slučaj sumnjivog rasta
The future is near. Peace was declared throughout the world. The President of the USA gives the Kinetic Express X-100 as a gift to American youth.
Temelji ekonomske analize prava
Economic analysis of law encompasses all subject areas that are important for any legal system and non-economic factors. The author provides an overview of topics that connect economics and legal sciences.
Tržišta kapitala
The purpose of this book is to combine theoretical discussions and institutional descriptions to provide insight into the operation of some of the world's major capital markets. It is intended for students, but it is written in an accessible way for a wid
Univerzalna načela dizajna
This unique handbook provides 100 ways you can increase utility, influence perception, increase appeal, make better design decisions, and teach design.
Upravljanje marketingom, 12. izdanje
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
Upravljanje pomoću misija
This book deals with management by missions (MBM), the main idea of which is the distribution of corporate missions and goals to all levels of the company.
Upravljanje proizvodnjom (četvrto izdanje)
"Manufacturing Management" (Fourth Edition) - Roger G. Schroeder provides a thorough overview of the key aspects of manufacturing management.
Uravnotežena tablica rezultata
Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.
Uvod u poslovnu etiku i korporacijsku društvenu odgovornost
For the first time on the Croatian market, in accordance with world trends, this book dedicated to business ethics and social-corporate business responsibility was published.