Pozdrav iz Zagreba

Pozdrav iz Zagreba takes readers into the city’s past through historic postcards and Zvonimir Milčec’s accompanying prose. Subtitled “Old Postcards to New Addresses,” it presents a Zagreb that changed alongside its inhabitants, their habits and their ways of life.

Milčec supplies his own texts for the postcards, seeking to evoke the period in which each image originated. The visual material thus acquires a literary setting, while familiar urban scenes become places of encounters, memories and stories. The selection extends from the earliest postcards he located to those produced shortly before the Second World War.

Much of the book’s appeal lies in comparing the city of the past with the Zagreb of today. Urban transformation and the persistence of local identity emerge through details that a passing observer might easily overlook.

This illustrated exploration of the city’s cultural history will appeal to admirers of Zagreb, residents old and new, and postcard collectors. Milčec’s personal attachment to his hometown brings the documentary interest of the images together with the warmth of literary storytelling.