Izazovi menadžmenta u XXI. stoljeću
Management challenges in the XXI century. century is a book that strives to provide the reader with a current insight into today's entire business environment, into the ideas, skills and power that the job of managers and executives provides.
The end of the 20th century brought great changes in the business world, above all computerization and globalization. Most markets have expanded, there have been big ups and downs of companies, big organizational changes. This book was created as a response to those stormy events. The authors try (more than 3,000,000 copies of this book have been sold in the world) to consider the consequences of such changes and provide guidelines for the future: how to manage human resources, finance, economy, how to manage marketing, offer answers to the question of where information technology is going, what it should be be leadership, which is strategy. This book is intended for business people and managers, but also for students of various faculties.
Management is a job that every day requires more and more skill in creating unique and innovative solutions for new and different problems. We hope that this book will acquaint the reader not only with the aids for this work but also with a sense of its great importance for our future.
Brief content:
Basics of management: entrepreneurship, people management, managerial economics Company functions: marketing management, information technology, production management, financial management, strategic management Change management: organizations, leadership
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