Marshall McLuhan : Nemate vi pojma o mojemu djelu!
Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.
Marshall McLuhan, the famous social theorist who shaped the culture of the 1960s, is best remembered today for the aphoristic slogan he coined to explain the emergence of a new world of global communication: "The medium is the message." Fifty years later, McLuhan's predictions about the end of print culture and the rise of "electronic interdependence" have become the reality - in a sense, the only reality - of our time.
As a fellow Canadian, Coupland is the ideal chronicler of McLuhan's unlikely prophet, whose vision of a global village - now known as the Internet - has come true in the 21st century. As Coupland himself explains, "Marshall's second cliché, the 'global village,' is a kind of paraphrase of the fact that electronic technologies are an extension of the human central nervous system and that the collective neural connections of our planet will create a single amorphous, confused, semi-conscious meta-community that functions 24 hours a day, seven days a week."
We can indeed agree with the line that McLuhan utters in Woody Allen's 1977 film Annie Hall (which is also the subtitle of the book): "You have no idea about my work!", and that is why Coupland, in "Marshall McLuhan," made an effort to find out a little more.
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