Popularna nauka • Politička publicistika

Management Olimpijskih igara

Damir Škaro

Knjiga našeg uglednog ekonomiste i olimpijca u kojoj se bavi ekonomskim aspektom Olimpijskih igara, na kojima je i sam više puta učestvovao kao sportista i kao član zvanične delegacije Hrvatskog olimpijskog komiteta.

Autor piše o olimpizmu kao društveno-ekonomskom fenomenu, o upravljanju i marketingu Olimpijskih igara, o sistemu i metodama njihovog finansiranja, i njihovim društveno-ekonomskim efektima. Autor posmatra olimpizam kao složen društveno-ekonomski fenomen i razmatra upravljanje i marketing Olimpijskih igara, modele i metode njihovog finansiranja, kao i šire društvene i ekonomske efekte koje Igre donose.

Urednik

Đuro Njavro, Mato Njavro

Dimenzije

23 x 16 cm

Broj strana

336

Izdavač

Mate d.o.o, Zagreb, 2012.

Latinica. Broširano.

Jezik: Hrvatski.

Jedan primerak je u ponudi

Stanje:Korišćeno, u odličnom stanju

Snižena cena: 11,008,80 €

Popust od 20% važi do 30.10.2026. 23:59

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