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The main theme of the book is the relationship between the politics of peaceful coexistence and socialist internationalism, which the author does not see as opposed, but as interconnected concepts within the ideology of socialism and Marxism.
In our supposed globalized economy, business entities are advised to do business across borders as if the whole world is flat and there are no things that make it different.
Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.