Social Science • Economy

Učinkoviti odnosi s javnošću (deseto izdanje)

Glen M. Broom

"Effective Public Relations" (tenth edition, 2010) by Glen M. Broom is one of the key works in the field of public relations.

The book provides a comprehensive overview of theories, strategies, and practical techniques for successfully communicating with target audiences. It emphasizes the importance of research, planning, and evaluation in PR, as well as the role of ethics and social responsibility. It also covers crisis communication, media relations, and the digital transformation of communications. The work is useful for students, professionals, and anyone who wants to understand contemporary public relations.

Titel des Originals

Effective public relations

Übersetzung

Luka Marković

Editor

Đuro Njavro, Mate Njavro

Maße

25 x 20 cm

Seitenzahl

492

Verlag

Mate d.o.o, Zagreb, 2010.

Latein Schrift. Taschenbuch.

Sprache: Kroatisch.

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