Social Science • Marketing and propaganda

Učinkoviti odnosi s javnošću (deseto izdanje)

Glen M. Broom

"Effective Public Relations" (tenth edition, 2010) by Glen M. Broom is one of the key works in the field of public relations.

The book provides a comprehensive overview of theories, strategies, and practical techniques for successfully communicating with target audiences. It emphasizes the importance of research, planning, and evaluation in PR, as well as the role of ethics and social responsibility. It also covers crisis communication, media relations, and the digital transformation of communications. The work is useful for students, professionals, and anyone who wants to understand contemporary public relations.

Naslov izvornika

Effective public relations

Prijevod

Luka Marković

Urednik

Đuro Njavro, Mate Njavro

Dimenzije

25 x 20 cm

Broj strana

492

Nakladnik

Mate d.o.o, Zagreb, 2010.

Latinica. Broširano.

Jezik: Hrvatski.

Nema primjeraka u ponudi

Poslednji primjerak je nedavno prodan.

Zanima Vas i neka druga knjiga? Možete pretražiti našu ponudu pomoću tražilice ili prelistati knjige po kategorijama.

Možda će Vas zanimati i ovi naslovi

Anthropology • Culturology • Sociology

Primitivni mentalitet

Lucien Lévy-Bruhl

This work is a psychological-sociological treatise, which studies that level of human consciousness, which, according to Lévy-Bruhl, precedes the consciousness of today's European.

Kultura, 1954.

Hrvatski. Latinica. Tvrde korice s ovitkom.

14,98 €

Anthropology • Psychology • Sociology

Anatomija ljudske destruktivnosti

Erich Fromm

In a world that is constantly seeing an increase in violence in its various forms, Erich Fromm treats this problem in an extremely insightful way in one of his most significant books.

Naprijed, 1980.

Hrvatski. Latinica. Tvrde korice s ovitkom.

Knjiga se sastoji od dva toma

17,46 €

Law

Kaznenopravna odgovornost mladeži u praksi i teoriji (s prilozima i literaturom)

Božica Cvjetko, Mladen Singer

The book deals exhaustively with the responsibility of youth from the aspect of criminal and criminal procedural law.

Organizator, 2011.

Hrvatski. Latinica. Tvrde korice.

48,98 €

Culturology • Politicology • Sociology • Political philosophy

Što je sociologija?

Norbert Elias

A classic work by one of the most influential sociologists of the 20th century, the founder of "figurative" or "process" sociology. The book is a programmatic manifesto against the then dominant structural-functionalist paradigm (Parsons) and pure positiv

Antibarbarus, 2007.

Hrvatski. Latinica. Broširano.

8,267,43 €

Sprache und Linguistik • Sprachphilosophie

Prolegomena teoriji jezika

Louis Hjelmslev

Ausgehend von den Prinzipien Saussures und den Prinzipien des Prager Strukturalismus begründeten Hjelmslev und seine Anhänger die immanente Linguistik. Er beeinflusste zahlreiche Linguisten in Europa und Amerika.

Grafički zavod Hrvatske (GZH), 1980.

Hrvatski. Latinica. Tvrde korice s ovitkom.

8,426,74 €