Social Science • Management

Učinkoviti odnosi s javnošću (deseto izdanje)

Glen M. Broom

"Effective Public Relations" (tenth edition, 2010) by Glen M. Broom is one of the key works in the field of public relations.

The book provides a comprehensive overview of theories, strategies, and practical techniques for successfully communicating with target audiences. It emphasizes the importance of research, planning, and evaluation in PR, as well as the role of ethics and social responsibility. It also covers crisis communication, media relations, and the digital transformation of communications. The work is useful for students, professionals, and anyone who wants to understand contemporary public relations.

Naslov izvornika

Effective public relations

Prijevod

Luka Marković

Urednik

Đuro Njavro, Mate Njavro

Dimenzije

25 x 20 cm

Broj strana

492

Nakladnik

Mate d.o.o, Zagreb, 2010.

Latinica. Broširano.

Jezik: Hrvatski.

Nema primjeraka u ponudi

Poslednji primjerak je nedavno prodan.

Zanima Vas i neka druga knjiga? Možete pretražiti našu ponudu pomoću tražilice ili prelistati knjige po kategorijama.

Možda će Vas zanimati i ovi naslovi

Economy • Sociology • Manuals and guides

Introducing Capitalism: A Graphic Guide

Dan Cryan, Sharron Shatil

An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.

Icon Books, 2013.

Engleski. Latinica. Broširano.

6,32 €

Culturology • Art criticism • Art history • Theory of Art

Bestijarij: Od predaje do umjetnosti i natrag

Jadranka Damjanov

A collection of essays by a distinguished Croatian art historian, exploring the symbolism of animals in art, folklore, and mythology, connecting ancient traditions with their reflection in fine art and culture.

Sipar, 2008.

Hrvatski. Latinica. Broširano.

12,58 €

Literature for children • Pedagogy • Politicology • School reading • Zoology • Animals and Nature

Priče iz životnjskog svijeta

Franjo Dolenc, Ante Lui

A collection of short stories by Franjo Dolenc and Ante Lui, Croatian biologists and pedagogues, for elementary school students. The book educates children about the animal world through entertaining, educational stories, combining science with art and fo

Školska knjiga, 1975.

Hrvatski. Latinica. Tvrde korice.

4,75 - 6,74 €

Language & linguistics • Philosophy of language

Prolegomena teoriji jezika

Louis Hjelmslev

Starting from the principles of Saussure and the principles of Prague structuralism, Hjelmslev and his followers inaugurated immanent linguistics. He influenced numerous linguists in Europe and America.

Grafički zavod Hrvatske (GZH), 1980.

Hrvatski. Latinica. Tvrde korice s ovitkom.

8,42 €

Security and military strategy • First editions • Documents and records • Yugoslavia • Communism and fascism

Sam protiv njih

Roman Leljak

A non-fiction work by a Slovenian investigator of the UDB archives. The author, a former KOS employee, left the army after learning about the crimes of the Yugoslav army during the war and the post-war period, and dedicated himself to exposing the secret

Vlastita naklada, 1990.

Hrvatski. Latinica. Broširano.

16,42 €

Politicology • Journalism and media • Political journalism

Hrvatska u mreži mafije, kriminala i korupcije

Darko Petričić

The task of this book is to unmask selected individuals who control the state and manage our lives, while the second task is to show that there is no healthy segment of society in Croatia.

Argus media, 2009.

Hrvatski. Latinica. Tvrde korice.

19,98 €