Kulturologija • Sociologija

Uzbudljivi gradovi : kreativni menadžment i revitalizacija grada

Name: Uzbudljivi gradovi : kreativni menadžment i revitalizacija grada
Price: 18.9 EUR
Availability: InStock

Greg Richards

Svaki grad ima svoj ritam, svaki je prepoznatljiv i jedinstven na neki način, svaki je udoban za svoje stanovnike i privlačan za goste iz nekog razloga.

Prepoznavanje prednosti i izgradnja strategije zasnovane na njima stvara sliku grada koja doprinosi ukupnom kulturnom, ekonomskom i društvenom napretku. Kulturni događaji su jedan od efikasnih načina da grad izgradi svoj identitet i razvije se. Autori ove knjige, stručnjaci u oblasti kulturnog marketinga Greg Ričards i Robert Palmer, analiziraju moguće načine na koje manifestacije kulture, poput festivala, izložbi i sajmova, pomažu gradovima da postanu prijatnija i poželjnija mesta za život. Svoja zapažanja ilustruju iskustvima gradova koji su u protekle tri decenije nosili titulu Evropske prestonice kulture.

Titel des Originals

Efentful cities

Übersetzung

Jelica Bukvić

Editor

Milenko Đurić

Maße

23,5 x 17 cm

Seitenzahl

458

Verlag

Multimedia Clio, Beograd, 2013.

Latein Schrift. Taschenbuch.

Sprache: Serbisch.

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