Culturology • Sociology

Uzbudljivi gradovi : kreativni menadžment i revitalizacija grada

Name: Uzbudljivi gradovi : kreativni menadžment i revitalizacija grada
Price: 18.9 EUR
Availability: InStock

Greg Richards

Svaki grad ima svoj ritam, svaki je po nečemu prepoznatljiv i jedinstven, svaki je na određeni način udoban za svoje žitelje i zbog nečega primamljiv za goste.

Prepoznavanje preimućstava i građenje strategije na osnovu njih stvaraju imidž grada koji doprinosi sveopštem kulturnom, ekonomskom i društvenom napretku. Kulturne manifestacije su jedan od efikasnih načina da grad izgradi svoj identitet i da se razvija. Autori ove knjige, stručnjaci u oblasti marketinga u kulturi Greg Ričards i Robert Palmer, analiziraju moguće načine na koje manifestacije kulture, poput festivala, izložbi i sajmova, pomažu gradovima da postanu prijatnija i poželjna mesta za život. Svoja zapažanja ilustruju iskustvima gradova koji su tokom protekle tri decenije nosili titulu Europska prijestolnica kulture”.

Original title

Efentful cities

Translation

Jelica Bukvić

Editor

Milenko Đurić

Dimensions

23.5 x 17 cm

Pages

458

Publisher

Multimedia Clio, Beograd, 2013.

Latin alphabet. Paperback.

Language: Serbian.

One copy is available

Condition:Used, excellent condition

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