Wirtschaft
Upravljanje marketingom, 12. izdanje
„Upravljanje marketingom“ (12. izdanje, 2008) Filipa Kotlera i Kevina Lejna Kelera jedno je od najuticajnijih dela u oblasti marketinga.
Upravljanje operacijama i lancem opskrbe
Jedina knjiga na tržištu koja se bavi operacijama i upravljanjem lancem snabdevanja. Pruža inovativan pristup uslugama i integraciji modernog upravljanja lancem snabdevanja.
Upravljanje pomoću misija
Ova knjiga se bavi upravljanjem po misijama (MBM), čija je glavna ideja distribucija korporativnih misija i ciljeva na sve nivoe kompanije.
Upravljanje proizvodnjom (četvrto izdanje)
"Manufacturing Management" (Fourth Edition) - Roger G. Schroeder provides a thorough overview of the key aspects of manufacturing management.
Upravna znanost (izbor radova)
The book deals with the concept of administration and its meaning in contemporary society. It studies the development, role, types and models of administration.
Uravnotežena tablica rezultata
Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.
Utjecaj organizacijskih varijabli na uspjeh programa unapređenja poslovnih procesa
The book Influence of organizational variables on the success of the business process improvement program by prof. Ph.D. sc. Marina Buble analyzes how strategic, structural and human resources affect the success of business changes.
Uvod u društveno planiranje
The book systematically addresses fundamental issues of social planning, explaining how and why planning is done, who plans, and what the relationships are between different social actors in the planning process.
Uvod u filozofiju
The textbook covers the areas of business ethics and social responsibility excellently, and very usefully ends with a business case in which it leaves it up to the readers to open a discussion about it themselves and come up with solutions.
Uvod u poslovnu etiku i korporacijsku društvenu odgovornost
For the first time on the Croatian market, in accordance with world trends, this book dedicated to business ethics and social-corporate business responsibility was published.
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