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Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
A guide to creating tomorrow's best practices today. A call to slowly discard outdated systems and processes, and to start talking about management in a new and different way.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
„Finansijska tržišta i institucije“ Frederika S. Miškina i Stenlija G. Ikinsa (izdanje iz 2005.) pruža sveobuhvatan pregled finansijskih sistema, istražujući ulogu finansijskih tržišta, institucija i instrumenata u privredi.
Das Buch richtet sich an Mitarbeiter in nichtwirtschaftlichen Tätigkeiten (sozial, religiös, beruflich, politisch usw.), um Probleme marktgerecht zu lösen.