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Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The book "The Psychology of Success III: How to Gain Confidence and Master Public Speaking" by Dale Carnegie provides practical tips and techniques for developing personal and professional skills, especially in the area of public speaking and confidence
Hitler's book combines autobiography and political manifesto, laying the foundations of Nazi ideology. The work has been banned in many countries for promoting hatred, but it remains a historical document that reveals the origins of Nazi crimes.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.