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What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
Classics of Yugoslav law
In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.