Kako poslovati s inozemstvom

Foreign Trade – How to Conduct Business Internationally, authored by Ivo Andrijanić, is a standard economic text intended for students of economics, as well as for entrepreneurs, exporters, importers, and professionals in the field of international business. The author provides a systematic and practical breakdown of the entire process—from a company’s entry into a foreign market to the execution of foreign trade operations. The book covers key components of international business, including the mechanisms of the foreign trade system, sales contracting techniques, Incoterms, and international freight forwarding and transport operations. Special attention is given to the financial aspects of international business, such as payment and payment-security instruments (e.g., documentary letters of credit, bills of exchange, guarantees, and collections), the customs system, foreign exchange operations, and risk analysis. By combining theoretical concepts from international economics with concrete, real-world examples, this textbook offers a clear insight into the legal, organizational, and operational steps required for successful, secure, and lawful business operations in the global market.