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Translation of the tenth American edition of the book, which has been enriched with many new information related to contemporary ideas, techniques and characteristics of management.
This book provides an excellent introduction to all mathematical disciplines that are applied in the social sciences, especially economics, but also in the natural sciences.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
A unique book on the Croatian market, Gartside's models of business letters and other business documents, in this completely revised and updated fifth edition, includes every imaginable form of business documentation.