Management
Strateški menadžment (14. izdanje)
Das Buch „Strategic Management“ (14. Auflage, 2008) von Arthur A. Thompson, A.J. Strickland III und John E. Gamble ist ein umfassendes Lehrbuch, das in zwei Teile gegliedert ist.
Suvremena prodaja: stvaranje vrijednosti za kupca
Contemporary sales is a top selling textbook that follows the changing market conditions as well as the increasing expectations of customers. The purpose of each new edition of Contemporary Sales is to make this textbook as practical and applicable as pos
Temelji ekonomske analize prava
Ekonomska analiza prava obuhvata sve predmetne oblasti koje su važne za svaki pravni sistem i neekonomske faktore. Autor daje pregled tema koje povezuju ekonomiju i pravne nauke.
Tržišta kapitala
The purpose of this book is to combine theoretical discussions and institutional descriptions to provide insight into the operation of some of the world's major capital markets. It is intended for students, but it is written in an accessible way for a wid
Upravljačko računovodstvo i računovodstvo troškova
Dieses hervorragende Buch mit internationaler Ausrichtung behandelt wichtige und aktuelle Themen der Managementbuchhaltung und Kostenrechnung.
Upravljanje ljudskim potencijalima
The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.
Upravljanje marketingom
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
Upravljanje marketingom, 12. izdanje
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
Upravljanje proizvodnjom (četvrto izdanje)
"Manufacturing Management" (Fourth Edition) - Roger G. Schroeder provides a thorough overview of the key aspects of manufacturing management.
Veliki val
How to win in the world of new social technologies.
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