Management

Sozialwissenschaften • Wirtschaft • Marketing und Propaganda • Management

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

Das Buch „Strategic Management“ (14. Auflage, 2008) von Arthur A. Thompson, A.J. Strickland III und John E. Gamble ist ein umfassendes Lehrbuch, das in zwei Teile gegliedert ist.

Mate d.o.o, 2008.

Croatian. Latin alphabet. Hardcover.

28.42 - 41.10 €

Economy • Management

Suvremena prodaja: stvaranje vrijednosti za kupca

Barry L. Reece, Gerald L. Manning

Contemporary sales is a top selling textbook that follows the changing market conditions as well as the increasing expectations of customers. The purpose of each new edition of Contemporary Sales is to make this textbook as practical and applicable as pos

Mate d.o.o, 2008.

Croatian. Latin alphabet. Hardcover.

18.34 - 30.00 €

Economy • Management • Law

Temelji ekonomske analize prava

Steven Shavell

Economic analysis of law encompasses all subject areas that are important for any legal system and non-economic factors. The author provides an overview of topics that connect economics and legal sciences.

Mate d.o.o, 2009.

Croatian. Latin alphabet. Hardcover.

42.26 €

Economy • Management • University textbooks

Tržišta kapitala

Bernard J. Foley

The purpose of this book is to combine theoretical discussions and institutional descriptions to provide insight into the operation of some of the world's major capital markets. It is intended for students, but it is written in an accessible way for a wid

Mate d.o.o, 1993.

Croatian. Latin alphabet. Hardcover.

11.248.99 €

Economy • Management

Upravljačko računovodstvo i računovodstvo troškova

Alnoor Bhimani, Charles T. Horngren, Srikant M. Datar, George Foster

This superb book, with an international focus, covers important and contemporary issues within management accounting and cost accounting.

Mate d.o.o, 2018.

Croatian. Latin alphabet. Paperback.

45.77 €

Economy • Management • Sociology • University textbooks

Upravljanje ljudskim potencijalima

Gary Dessler

The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.

Mate d.o.o, 2015.

Croatian. Latin alphabet. Hardcover.

46.27 €

Economy • Marketing and propaganda • Management

Upravljanje marketingom

Philip Kotler, Kevin Lane Keller, Maja Martinović

Upravljanje marketingom pokriva sve nezaobilazne teme iz širokog područja marketinga koje je potrebno znati i sagledati prilikom kreiranja marketinških strategija i taktika.

Mate d.o.o, 2014.

Croatian. Latin alphabet. Hardcover.

39.97 €

Društvene znanosti • Ekonomija • Marketing i propaganda • Menadžment

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

"Upravljanje marketingom" (12. izdanje, 2008.) autora Philipa Kotlera i Kevina Lanea Kellera jedno je od najutjecajnijih djela iz područja marketinga.

Mate d.o.o, 2008.

Croatian. Latin alphabet. Hardcover.

23.10 €