Marketing management / Upravljanje marketingom

Marketing management / Upravljanje marketingom

Philip Kotler

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

The first edition of 'Marketing Management', published in 1967, introduced the concept that companies must be motivated by clients and the market. However, there was little mention of topics that are considered fundamental today, such as segmentation, targeting and positioning. Concepts such as brand value, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management and integrated marketing communications were not even present in the marketing vocabulary of the time.

Original title
Marketing management - Analysis, planning, implementation and control
Translation
Vlasta Andrlić
Editor
Jasna Vukoja
Graphics design
Jasenka Lesnik-Gašpić
Dimensions
25 x 18 cm
Pages
929
Publisher
Informator, Zagreb, 1994.
 
Distribution: 2,000 copies
 
Latin alphabet. Hardcover.
Language: Croatian.
ISBN
9-53-170009-5

One copy is available

Condition:Used, excellent condition
 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Upravljanje marketingom, 12. izdanje

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

Mate d.o.o, 2008.
Croatian. Latin alphabet. Hardcover.
23.10
Marketing u ugostiteljstvu, hotelijerstvu i turizmu

Marketing u ugostiteljstvu, hotelijerstvu i turizmu

Philip Kotler, John T. Bowen, James C. Makens

The book provides a comprehensive overview of marketing strategies and tools adapted to the specifics of the hospitality and tourism industry, with a focus on creating value for guests and achieving competitive advantage.

Mate d.o.o, 2011.
Croatian. Latin alphabet. Hardcover.
50.00
Osnove marketinga

Osnove marketinga

Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong

"Marketing Fundamentals" (2006) by Philip Kotler, Veronica Wong, John Saunders, and Gary Armstrong is one of the most influential books on marketing.

Mate d.o.o, 2006.
Croatian. Latin alphabet. Hardcover.
41.28
Organizacija i poslovanje nabave

Organizacija i poslovanje nabave

Ladislav Stihović

The book also deals with the specifics of planned procurement management, characteristic of the then socialist economy. Relations with planning bodies, quotas, consumption norms and distribution of resources are discussed.

IP Progres, 1964.
Croatian. Latin alphabet. Paperback.
5.26
Međunarodni standardi financijskog izvješćivanja: praktični vodič

Međunarodni standardi financijskog izvješćivanja: praktični vodič

Hennie Van Greuning

This book provides a practical overview of International Financial Reporting Standards (IFRS) with clear explanations and application examples.

Mate d.o.o, 2007.
Croatian. Latin alphabet. Paperback.
15.00
Tržište i cijene

Tržište i cijene

France Černe
Informator, 1966.
Croatian. Latin alphabet. Hardcover.
5.99