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The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.
"War on Hunger" by Vladimir Paleček, published in 1979, is a literary work that explores the causes and consequences of global hunger and proposes possible solutions to this serious problem.
Realizacija je specifičan niz pravila ponašanja i tehnika kojima kompanije moraju ovladati kako bi postale konkurentne. Realizacija je samostalna disciplina. U velikim kompanijama, kao i u onima malima, ona je danas temelj uspjeha.