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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
K. Blanchard and S. Bowles, authors of the New York Times business bestseller redRaving Fans, are back with the book Gung Ho.!
In the book, economist Jeffrey Sachs presents an optimistic plan for eliminating extreme poverty by 2025. He argues that this is feasible with political will, because world wealth is growing, and poverty is not fate, but the result of inefficient systems.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
The third book in the series, Don't Care About Small Things at Work, continues the successful series and offers a hundred new tips on how to reduce the level of stress, this time, related to the workplace.