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The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
This book includes an analysis of economic cooperation between different countries, trade, investment, monetary policy and other aspects of the international economy.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
The "Labor Law" is an important legal document that regulates labor relations and the rights of workers in Croatia.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.