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The only book on the market that addresses operations and supply chain management. It provides an innovative approach to services and integration of modern supply chain management.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.
This superb book, with an international focus, covers important and contemporary issues within management accounting and cost accounting.
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.