The Welfare of Nations Hardcover

The Welfare State We're in

Kraj siromaštva: Ekonomske mogućnosti našeg doba

In the book, economist Jeffrey Sachs presents an optimistic plan for eliminating extreme poverty by 2025. He argues that this is feasible with political will, because world wealth is growing, and poverty is not fate, but the result of inefficient systems.

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Kako napraviti plan marketinga : za vaše poduzeće, proizvode i usluge

Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.

Osnove političke ekonomije

​Marin Cerovac's book is a fundamental work that analyzes economic processes through the prism of Marxist theory, with special emphasis on the law of value, relations of production and distribution, and the role of the state in the economy.